Positive Actions
Yield Positive Results
KARMA is a full-service Marketing, Advertising and Consulting Agency committed to instituting positive Actions that yield positive Results. KARMA clients are:
Brands
Any organization looking to promote or sell a product or service. KARMA is also uniquely qualified to benefit organizations considering, or currently sponsoring an Event, Venue, or Sports property.
Properties
Representing rightsholders such as Event, Venue and Sports properties, KARMA leverages extensive industry knowledge to provide Operational, Sales, Coaching and Training assistance.
About KARMA
KARMA is a full-service Marketing, Advertising, and Consulting Agency. With over two decades of success leading efforts on behalf of businesses, media and sports entities, KARMA offers expansive knowledge and expertise to benefit Brands and Properties.
Sophisticated in all facets of Marketing, Sponsorship and Property representation, KARMA is accomplished in leading Brand Strategy, Digital Services, Social Media, Content Creation & Distribution, Broadcast Production, Media Planning, Creative Development, Sponsorship Sales & Activation, Research, Training and Operations. Armed with knowledge gained through collaboration with respected and innovative leaders, brands, and properties, KARMA is equipped to provide clients with a foundation for success.
KARMA is committed to instituting positive Actions that yield positive Results for Brands and Properties.
Our Approach
KARMA approaches relationships with the clients’ best interests at the forefront. Serving as an extension of your Team, KARMA conducts proprietary Key Aptitude Report Modeling Analysis (KARMA) to identify efficiencies and propose areas for implementation and improvement. The analysis also provides keen insight as to the factors which influence the customer journey, and ultimately impact results.
Through a thoughtful and confidential understanding of our clients’ business process and key performance indicators, KARMA institutes the positive Actions necessary to yield positive Results.
OUR SERVICES
KARMA is a full-service Marketing, Advertising and Consulting Agency sophisticated in all facets of:
Marketing
KARMA is positioned to assist Brands with Strategy, Creative Development, Media Planning, Campaign Execution and Social Media.
Brand Strategy
KARMA is experienced in the stewarding, sharing, and reinforcement of the key attributes that define your organization, product and/or service. These attributes offer others an authentic reflection of brand sentiment towards your business. At KARMA, we explore what influences sentiment, and how to build a Brand Strategy to support your long-term organizational goals.
Creative Development
KARMA believes Creative Development extends well beyond company logos, brand guidelines, and overall aesthetics. Our creative process consists of innovation, ideation, and exploration; based on clearly identified creative goals and objectives.
Media Planning
KARMA is sophisticated in identifying the appropriate advertising medium, demographic segment, frequency, reach, and time-of-day to increase your Return on Ad Spend (ROAS). Through an examination of your customer profile, we identify the most efficient means to share your message, limit redundancy, and maximize results.
Campaign Execution
We understand the importance of a clearly stated purpose and goal when executing a successful campaign. KARMA assists in defining, deploying, converting, and measuring each campaign to ensure desired results are achieved.
Social Media
Social Media as the largest and most immediate medium to engage with current and potential customers. As the landscape in Social Media continues to evolve, so must our strategies and tactics. At KARMA, we leverage the expertise of the most innovative and forward-thinking Social Media experts to assist in the development and execution of customized plans to reach your audience.
Corporate Sponsorship
KARMA is positioned to assist Brands with Valuation, Negotiation, Asset Maximization and Activation.
Valuation
We have expertise in evaluating all metrics, factors, and influences that contribute to assessing sponsorship value. Through examination of considerations such as customer affinity, loyalty, or perception of the sponsored Event, Venue or Team, KARMA examines advertising mediums that most others fail to consider.
Negotiation
KARMA successfully negotiates the best possible position for our clients, while maintaining a balance of equity and collaboration. Negotiations that result in a one-sided advantage typically lead to discord, and often resentment or regret. We have experience negotiating hundreds of sponsorships that result with a mutual feeling of compromise, fairness and value.
Asset Maximization
KARMA knows which sponsorship assets provides the best return on objective for our clients. The Sponsorship industry is evolving at a rapid pace. What was successful in the past, may now be less effective at garnering similar results. At KARMA, we stay informed and are aware of the latest technologies and benefits available from Events, Venues, and Teams and have decades of experience aligning the appropriate sponsorship assets that achieve maximize results.
Activation
KARMA customizes activation platforms that bring your product and services to life. Through authentic and engaging experiences, we create memorable and lasting connections that increase affinity and build brand loyalty.
Event & Sports Property
KARMA is positioned to assist Event, Venue and Sports properties with Inventory Analysis, Contract Sales, Leadership Coaching, and Sales Training.
Inventory Analysis
KARMA is experienced in identifying and pricing sponsorship assets. Factors such as quantity, quality, demand, and competition all effect the price a Brand is willing to invest. Through in-depth market intelligence, we assist to establish, manage and maximize sponsorship inventory and revenue potential.
Contract Sales
We provide expert sales services for Event, Venue, and Sports Properties and have decades of experience negotiating high-value sponsorships with top brands and marketers. Through our vast rolodex and in-depth understanding of sponsorship, competitive and market conditions, KARMA offers properties an efficient and turn-key opportunity to generate new revenue.
Leadership Coaching
KARMA has a history of managing and developing highly respected executives. We believe effective leaders minimize employee attrition and offer stability, consistency, and increased productivity to the workplace. Through active listening and pointed inquiry, we provide unbiased guidance, feedback, and encouragement to promote continued leadership development and growth.
Sales Training
We create customized training programs to accommodate any level of sales professional. Training is a valuable component in providing your staff the necessary tools to be successful. At KARMA, we believe an informed and well-educated Team can have a significant impact on growing organizational profitability.
Testimonials
"Thorough and thoughtful approach to achieve objectives."
Don Brandt
CEO
"One of the most innovative sponsorship marketing executives."
Rich Karlis
Director of Sports Sponsorships
"Collaborative and transparent effort to drive results."
John Cordova
Group Director, Sports Management
"Deep understanding of broadcast media."
Brian Hogan
Senior Vice President & General Manager
"Exceptional at managing relationships."
Jeff Lowe
Arizona Market President
"Receptive and responsive to our needs."
Larry Hayward
Chairman & CEO
"Strong business acumen and ability to connect with CEO’s."
Robert Anderson
CEO
Pricing
KARMA offers clients a competitive Results Based Pricing structure which aligns both agency and client interests. KARMA does not bill by the hour or bid project work based on time spent and overhead costs. Instead, KARMA focuses on generating results.
Through clear understanding of desired outcomes and agreed upon measurement, KARMA offers clients a performance-based solution to ensure budget compliance and a maximum return on objective.
Request a quote today!
Contact Us
For more information as to how KARMA Sports Marketing can assist in achieving your business goals, please fill out the form to reach out to us directly.
Matt Wright - Partner
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